INTRODUCTION
Wine Country Gift Baskets was established in 1984. They are the leader in the gift-giving category reaching over 54MM readers with each catalog print run. Our relationship began in 2013, working in-house to support the creative team.
With the success of our work we have expanded the relationship to become ongoing-partners from the strategic vision that sets the foundation for each new catalog to the packaging that is in each basket.
The Packaging
We began by leveraging existing brand guidelines and creating a new look for each of their products. This was a fun challenge making the packaging structures unique, while considering they still need to work within a basket.
The Experience
We worked closely with the WCGB team building an experience within the catalogs that can make anyone feel like they need a getaway. Our partnership included, location scouting, set styling, building and staging.
Gifts, Gifts, Gifts…
We proudly had a hand in each basket weather it be packaging, photography and or attending the print runs to ensure success we have had the pleasure to work on these gems from beginning to end.
Translating across multiple platforms
The main vehicle for Wine Country to sell their baskets is their catalog. WCGB produces 6 catalog annually. They also have an e-commerce site. We had to make sure our initial vision captured the essence of the brand and considered all platforms.
