Ghirardelli

A balanced diet is chocolate in both hands

INTRODUCTION

Ghirardelli was founded in 1852 and is the third oldest Chocolate company in the United States. They are known for their premium individually wrapped chocolate bars.

Elevating brands

We worked along side Ghirardelli’s team to provide the updated chocolate wraps and unique foil packaging. The process started with first understanding the brand. Who is Ghirardelli and how can we convey the premium-ness with unique packaging.

We developed a few different options that were structurally unique as well as providing a range of color options.

Once the team was happy we provided mock-ups and printed samples of the options that were narrowed to one. We also attended the first print-run to make sure the colors spec’d remained true throughout the entire run.