INTRODUCTION
In the summer of 2013 Avery Dennison Label Company rolled out new brand guidelines and we were able to jump in. We provided support from minor address changes to a branded refresh.
Along the way…
We executed line extensions providing conceptual research always adhering to brand standards. We do pride ourselves on the details.
Eco Friendly & Fresh!
With this brand refresh we had two goals, the priority being eco friendly, second to follow the guidelines that were newly in place with the CCL Industries acquisition. This refresh included new variant colors that depicted the eco friendly message while not alienating Avery's loyal consumers.
